Web Analytics and Database Marketing Analyst | ||
| Availibility: | Available | |
| Date Posted: | Jan 19, 2009 | |
| Location: | Dallas or remote | |
| Resume: | Accomplished, dynamic, decisive, high-performance professional with extensive experience in marketing program analysis for both online and offline initiatives. Web analytics and marketing research efforts have been consistently recognized as outstanding. Proven track record of producing effective, revenue-enhancing insights through resourceful and imaginative program measurement design. Outstanding interpersonal skills combine to build lasting and supportive client, co-worker and management relations. Combines cross-functional expertise in:
*Integrated Advertising/Marketing Measurement Program Development *Campaign Analytics and Effectiveness * Comprehensive Interactive background including Search Engine marketing and website design. *Industry Expertise – CPG, Airline/Travel, Utilities, Healthcare, and Mobile Entertainment Two years with a large ad agency as a web analytics/database marketing analyst *Developed weekly and biweekly reports for several online initiatives using a variety of web analytics tools *Monitored the online data collection process. Worked with internal technology teams and vendors to ensure all pages are tagged correctly to ensure accurate tracking. *Provided recommendations for search engine optimization *Measured the value of social media marketing *Provided insights for improvements to website conversion, visitor experience and information architecture *Measured direct marketing programs using a variety of measures such as campaign reports and surveys (both online and telephone) *Served as project manager on quantitative projects. *Developed analytical measurement plan for online marketing initiatives and offline marketing programs. *Monitored data collection process. Performed quality control work to ensure data accuracy. *Modeled respondent level data to determine key predictors for reaching direct marketing consumers *Wrote programs in SAS and SPSS for raw data input, reporting and interpretation *Developed consumer profiles for direct marketing initiatives based on syndicated data sources *Mined data to find key marketing segments and prospects |
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| Education & Certifications: |
MBA and BS in Marketing | |
| Compensation: | $50-$75 | |
| # Years of Web Analytics Experience: | 3 | |
| # Years of SEM Experience: | 1 | |
| # Years of SEO Experience: | 1 | |
| Expert skills / experience in: | Understanding your website visitors, optimizing your homepages, landing pages, tracking your marketing campaigns. Helping you improve your marketing conversion | |
| Knowledge of: | Interative Marketing | |
| Contact for Availibility: | contractor@iqworkforce.com | |
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