Web Analytics (Omniture) + SEO + SEM + Social Media Marketing | ||
| Availibility: | Available | |
| Date Posted: | Jan 27, 2009 | |
| Location: | Pittsburgh, PA + Remote | |
| Resume: | WEB ANALYTICS:
• Successfully implement Omniture on 20+ websites • Establish key performance indicators based on business objectives and priorities for measurement and evaluation of websites and internet marketing programs and campaigns • Perform in-depth analysis of web metrics and provide recommendations for improving the online experiences and key business performance indicators • Data mining to draw actionable insights out of customer behavioral patterns • Develop customer segmentation as needed for behavioral targeting • Research and benchmark from a variety of internal and external sources to measure ongoing sites and marketing campaigns performance and customer experiences • Design structured tests (A/B, MVT) and blueprint optimization strategies to increase conversion of site visitors into leads as well as for landing page optimization to maximize revenue and profitability • Recommend and initiate a wide range of internet marketing campaigns • Ensure all internet marketing campaigns are running according to the marketing plan and impressions and leads are delivered as expected • Provide ad hoc reporting that provides visual representations of trended results vs. forecast and historical data • Perform quantitative analyses and manage testing plans for site design initiatives ---------------------------------------------- SEO: • Set and lead directions and strategies for SEO fulfillment for all web properties • Manage SEO data analysis and reporting • Optimize various site elements, site structure, architecture, linking and content, and to ensure that new products and enhancements meet SEO requirements • Create educational tools and guidelines of best practices across the organization ------------------------------------------------- SEM & Social Media Marketing: • Develop, plan and drive implementation of multi-channel interactive marketing strategies to deliver goals • Focus interactive marketing on areas with the highest immediate impact while balancing the long-term vision • Work against set objectives including bid management, keyword strategy, performance analysis and landing page optimization • Evaluate the collective social media marketing mix, identify current gaps and build strategy based on maximizing the portfolio • Build and expand social media and viral marketing programs across all business units • Define key performance indicators (KPIs) and measure the effectiveness of social media and viral marketing efforts • Set targets, KPIs and timelines for social media marketing programs and other key initiatives • Monitor technology industry adoption and usage of relevant social media activities |
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| Education & Certifications: |
B.A Interactive Meida
B.S Mathematics |
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| # Years of Web Analytics Experience: | 4 | |
| # Years of SEM Experience: | 2 | |
| # Years of SEO Experience: | 5 | |
| Expert skills / experience in: | Omniture Sitecatalyst, Discover 2, Google Analytics, Website Optimizer, Landing Page Optimization | |
| Proficient skills / experience in: | Omniture Test&Target, Interwoven Optimost | |
| Knowledge of: | Webtrends, SQL | |
| Contact for Availibility: | contractor@iqworkforce.com | |
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