DirectorWeb Analytics - Financials and Retail | ||
| Availibility: | Available | |
| Date Posted: | Jan 27, 2009 | |
| Location: | New Jersey | |
| Resume: | Highly experienced marketer with over10 years of experience in developing and implementing digital and print marketing strategy. Proven ability to significantly improve operations and provide key insights that create a more successful and profitable consumer experience. Currently in Financial Services Sector with concentration on wealth management clients.
PROFESSIONAL EXPERIENCE Financial Services Firm 2006 to Present Director Web Strategy and Analytics The Director of Web Strategy and Analytics is responsible for overseeing the development of and driving web strategy for key business areas (Retirement Plans, IRA, Annuities, Insurance, Mutual Funds, and Advice). Lead all online analytics and strategy for the participant group consisting of over 3 million participants with over $390B in management, and over 1700 institutions. Current focus includes wealth management clients (tools, targeted messaging, advice and community), integrated web experience (via new portal platform), targeted marketing, increased use of rich internet applications and integration of site analytics. Partner heavily with business managers to develop and advocate online strategies that support and are aligned with business goals, marketing programs and user behavior. Key Accomplishments: *Partnered heavily with wealth management team to produce a long term Web strategy that addresses asset outflows, account consolidation, retention and Trust. *Developed analytics capability to capture and observe wealth management clients use of existing web infrastructure, content and applications. *Commissioned study of wealth management client’s use of available communications channels (phone, face to face, and Web) to focus Web strategy content and application development. *Directed efforts to develop strategy for integrating Web tool use with 1:1 client interactions. *Directed integration of applications and content for new wealth management site portal architecture. *Led efforts to improve efficacy of digital IRA marketing efforts, improve on site advertising effectiveness and IRA enrollment completion rate – focused on wealth management use and rollover in transactions. *Partner with user experience and content strategy to optimize and develop user experiences to support key core product use cases (IRA, Annuities, and Life Insurance). *Partnered with IT to develop business rules engine to drive targeted marketing strategy and leverage “back end” data sources. *Planned goals for all 2009 initiatives across all business lines (participant, institutional, and wealth management) including goals and project ROI’s. Major Media Company 2002 to 2006 Senior Manager Online Analytics and Web Strategy (2004 to 2006) *Led E-commerce, marketing and content strategy development and implementation of top tier lifestyle portal. Worked with all business lines to support and advocate the web as an integrated part of all marketing and product development initiatives. *Focused on E-commerce activities, targeted product marketing, and content tie-ins. Partnered with technology, finance, marketing and content. Key Accomplishments: *Led site redesign efforts to move from to a content centric architecture using portal technology. *Greatly expand scope and use of imbedded video, behavioral targeting. *Advised consumer-marketing units in efficacy of marketing efforts and defined best practices – email design, web page structure, direct mail messaging strategies, and messaging timing. *Managed external analytics vendor. *Managed team of advertising analyst and web analysts. Director of Planning – E-commerce (2002 to 2004) Led effort to rationalize and turn around e commerce unit. Worked to develop online strategy, improve reporting, tracking and management of inventory. Led performance analysis by book, category, and SKU. Helped to take unit from $30 M loss to breakeven. Total unit budget of approximately $50 M. Key Accomplishments: *Developed and expanded online promotions - One Day Sale, Member’s Only Sales, Content Tie Ins. *Directed merchants to develop online merchandising and print catalog layout, product assortment, pricing strategy and promotional schedule. *Built forecasting system used by entire E-commerce department. *Responsible for overall inventory planning for Catalog and Web commerce divisions – compiled pre-season forecasts, oversaw all planning functions, directed buyers in placement of first buys, oversaw replenishment buys, developed disposition strategy. *Revised catalog drop strategy and print layout. *Responsible for keeping all experiences on brand. RPA Worldwide, Columbus OH2000 to 2002 Retail Marketing Strategist Worked with wide base of nation wide retailers to improve and define their shopping experience. Created strategic direction that drove store design, merchandising, messaging and promotions. Key Accomplishments: *Performed market, competitor and financial analysis for clients concerning customer purchase patterns, pricing comparisons, customer psychographics, product and category profitability, store ROI and inventory GMROI *Developed strategic direction based on industry best practices, overall industry trends, relative positioning and available resources. *Worked with creative team to define execution of strategic plans through store design, online presence, merchandizing, messaging and promotions. *Clients included: Etrade, Hard Rock Café, Benjamin Moore Paint, Joseph Bank Clothiers, and Autozone. EDUCATION Purdue University, West Lafayette, IN 2000 MBA (Investment Banking and Product Management) Purdue University, West Lafayette, IN 1998 BS Economics University of Ayr, Castle Douglas, Scotland 1992 |
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| Compensation: | 75$/hr | |
| # Years of Web Analytics Experience: | 6 | |
| # Years of SEM Experience: | 2 | |
| # Years of SEO Experience: | 3 | |
| Expert skills / experience in: | E Commerce / Digital Advertising | |
| Proficient skills / experience in: | Application Design | |
| Knowledge of: | Financial Services, Retail, Content | |
| You should also know that: | deep interest in user psychology and persuasion techniques. | |
| Contact for Availibility: | contractor@iqworkforce.com | |
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