Web Analytics Professional | ||
| Availibility: | Available | |
| Date Posted: | Jan 29, 2009 | |
| Location: | Toronto or remote | |
| Resume: | Web Data Analyst, Media Company 2008-Present
• Playing key role in implementation of Omniture SiteCatalyst by making sure all websites and pages are properly coded • Ensuring each website is capturing all relevant data that can help identify and increase customer engagement and various website objectives • Providing all stakeholders with scheduled KPI dashboards and maintaining their relevance • Help Marketing set up and measure campaign performance • Provide data for National Sales to help close new business and retain ongoing contracts • Provide training for current and new users of SiteCatalyst account Online Marketing Specialist, *** 2006 to 2008 • Provided internal and external market data and analysis and metrics to key business leaders to aid in online sales, and product development. • Gave key insights on website KPI’s and provided actionable insight using reports from Google Analytics, and Clicktracks, and comScore • Co-managed 3rd party relationships and co-branded sites • Management of online portion of all National Marketing initiatives and liaise with 3rd party Advertising agencies • Co-managed commercial advertising positioning and pricing for various websites • Provided regular and ad-hoc reporting from various sources to aid in the sales and utilization of web advertising space. • Created and managed market related reports for both commercial and private business leaders. Key accomplishments • Created and maintained dashboards, scheduled and ad-hoc reports on web analytics for 3 major online verticals • Monitored results of online marketing campaigns to increase traffic production. • Created internal market share reporting for all classified verticals (Automotive, Real Estate, Generalist, Employment), which in turn allowed for better competitive positioning for both the front line and the call centre leadership. These reports are now used by both the Ontario Commercial and Private sales management teams. • Aided in the increase in commercial online sales for local and national sales teams by developing product offerings, on-going training, and doing ad-hoc reporting to measure current clients performance throughout campaigns • Aided in re-facing buysell.com on a National level with focus on increasing functionality, product offerings, and usability for both private and commercial advertisers as well as browsers. |
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| Education & Certifications: |
Marketing Diploma, Centennial College | |
| Compensation: | $30/hour | |
| # Years of Web Analytics Experience: | 2 | |
| # Years of SEM Experience: | 2 | |
| Expert skills / experience in: | Google Analytics | |
| Proficient skills / experience in: | Omniture Sitecatalyst, Google Adwords | |
| Knowledge of: | Coremetrics, Google Trends | |
| You should also know that: | I am a current member of the Web Analytics Association | |
| Contact for Availibility: | contractor@iqworkforce.com | |
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