Web Analytics & Optimization Specialist | ||
| Availibility: | Available | |
| Date Posted: | Nov 05, 2008 | |
| Location: | Southern California | |
| Resume: | Experienced, highly motivated web manager with a track record that demonstrates the execution of innovative online marketing campaigns; including SEO/SEM, internal search optimization, analytics, and social networks.
Strong analytical and planning skills in sophisticated e-Commerce & Lead Generation models, with vast knowledge in usability, quantitative and qualitative expertise, web analytics and ROI analysis. Clear and dynamic communicator using web analytics data to drive smart business decisions. EXPERIENCE *** Consulting, 2007-Present Founder|Web Analytics & Optimization Specialist (Consulting Firm specialized in tracking, analyzing, and reporting on the effectiveness of SEO/SEM programs) Online Retail/Corporate Marketing Group 6/08-Current • Support eCommerce activities in alignment with Regional and Corporate strategy. Responsibilities include management of deliverables for Silverbullet Campaigns, Compass Segmentation, and Backstage studies. • Develop and maintain high-level reports and dashboards for ***.com as well as for company executives on a daily, monthly, and quarterly basis, providing accurate and insightful data and analysis on Search Engine Optimization (SEO), and Channel Acquisition to maximize revenue. ***.com (1/08-Current) • Responsible for overseeing Search Marketing programs to provide effective campaign prioritization analysis for higher ROI yields for the organization. • Report on top internal search keywords using segmentation and a path analysis, to gain valuable insights on site usage that influence web content, site design, and merchandising decisions. Search Marketing Agency 6/06-10/07 Web Analyst/Search Marketing Manager (Integrated Search Media Agency, voted top ten SEO firm thirteen years in row, offering services in SEO & SEM) • Delivered exceptional customer service optimizing paid search marketing & web 2.0 campaigns for many well-known national brands; driving higher volumes of traffic, targeted conversions, and an increase in sales. • Built, managed and lead a team of Web Analysts to develop advanced custom analytical solutions to formulate insights with optimal reporting and analytics; creator of patent pending SEO-tracking parameters. • Pro-active in analyzing customer behavior and trends using both internal data and external syndicated research tools to influence changes on the website and business objectives. • Managed the implementation of Google Search Appliance to optimize the user’s experience within the websites navigation, and lifted conversation rates with relevant content that lead to higher customer satisfaction. *** Research 7/05-3/06 (Top research firm providing creative combinations of data collection, housing a sample size of 3 million panel members for in-depth statistical analysis.) • Conducted qualitative and quantitative research studies that identified optimal target markets, demographics, and overall consensus used to launch new products in the US, UK, and the Asian market. • Programmed complex and unique online studies for each client that fulfilled specific research needs and quotas, saw all projects through completion. Experienced working under strict deadlines during odd hours. • Engaged in motivating the panel members with a concept profiling study with the objective of creating targeted online communities for descriptive sample sets. • Successful in building & maintaining relationships with key decision-makers, establishing large-volume, high-profit accounts with excellent levels of retention COMPUTER SKILLS Microsoft Office: Word, PowerPoint, Excel , Project, and Onenote 5 years SEO Tool: Webposition, Trillian Keyword, Maximine, Business Promoter 2 years Web Analytics: Visual Science, Omniture, Google Analytics, Clicktracks 4 years Competitive Analysis: Hitwise, Compete, Google Insights, Net Ratings 2 years CRM: Salesforce, Lyris/Email Labs, Constant Contact 2 Years Groups: Web Analytics Association, SEMPO, Forrester, American Marketing Association Languages: Fluent in Spanish |
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| Education & Certifications: |
New Jersey City University, BS, Marketing,Minor in Economics, 2004
San Diego State University, MS, Cognitive Psychology Google Adwords Professional Clicktracks Certified HBX Training Courses |
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| Compensation: | $60-75/hr | |
| # Years of Web Analytics Experience: | 3 | |
| # Years of SEM Experience: | 4 | |
| # Years of SEO Experience: | 2 | |
| Expert skills / experience in: | Web Analytics $ SEM | |
| Proficient skills / experience in: | SEO, Email Marketing & Analysis | |
| Knowledge of: | Segementations | |
| You should also know that: | assisted with usuablity and eye-tracking | |
| Contact for Availibility: | contractor@iqworkforce.com | |
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