Web Analyst/Audience Specialist | ||
| Availibility: | Available | |
| Date Posted: | Jan 14, 2010 | |
| Location: | St. Petersburg Florida | |
| Resume: | Objective
I am looking for an analyst position in an organization that thrives on innovation, collaboration, creativity and commitment to excellence. Experience Florida Communications Group – Audience Specialist/Web Researcher, 2008-March 2009 Real-time data analysis, behavioral targeting, forecasting and testing of real-time audience analytics to drive audience and revenue. Key business objectives included multivariate and segmented and strategic analysis of online audience to top level vice-presidents and corporate management. Web Audience Specialist – TBO.com, 2005-2007 Experience includes local and corporate reporting of audience pathing, trending, A/B and multivariate and competitive analysis, forecasting, presentations and recommendations to finance, editorial, marketing, sales, operations. Verticals/Features Producer – TBO.com, – 2002-2006 Project development of key vertical (careers, real estate and auto vertical) including creation, implementation and special multimedia package production and execution. Lead Breaking News Producer/Health Editor/Multimedia Producer, TBO.com, 1997-2002 Lead breaking news producer, coordinator, and award-winning writer and editor of multi-media online packages in partnership with The Tampa Tribune and WFLA, News Channel 8. General Assignment Reporter, Peoria Journal Star – Peoria, IL 1992-1997 Wrote daily news, sports, features, business, consumer and education stories and Sunday special reports. Program Planner, Central Illinois Agency On Aging; Senior Services Coordinator, Peoria, IL 1990-1992 Supervised 31 funded programs; performed qualitative and quantitative analysis; developed five year-area service plan;, prepared and submitted grants, supervised a staff of 20 in the areas of congregate senior meals, housing, employment, outreach and transportation services. |
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| Education & Certifications: |
Education
Bachelor of Arts, English Literature, University of Illinois- Urbana-Champaign with minors in history and cinematography/film study. Skills Research, collaboration, team-building, analytics and user behavior; audience segmentation and targeted analysis including Omniture, WebTrends, ComScore, Nielsen Online and MS Office applications including PowerPoint, Excel and Access. Awards and Memberships Web Analytics Association; Sigma Delta Chi Award; Society of Professional Journalists; Best of Online, Green Eyeshade Award. |
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| # Years of Web Analytics Experience: | 8 | |
| # Years of SEM Experience: | 4 | |
| # Years of SEO Experience: | 4 | |
| Expert skills / experience in: | Analyst, Research, Tagging, | |
| Proficient skills / experience in: | Excel, PowerPoint | |
| Knowledge of: | Omniture, Google, Webtrends, SEM, SEO | |
| You should also know that: | 15 years experience in journalism, mulitmedia production, editing, audience growth, content management, design optimization | |
| Contact for Availibility: | contractor@iqworkforce.com | |
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