Web Analytics / SEO Analyst | ||
| Availibility: | Available | |
| Date Posted: | Jan 22, 2010 | |
| Location: | Denver, CO or REMOTE | |
| Resume: | • Developed KPIs(Key Performance Indicators) to monitor site success on an ongoing basis
• Link brand-related KPIs to actual site traffic volume and conversion • Online marketing analysis, analytics code implementation, and quality assurance • Online website performance reporting and analysis • Advanced Google Analytics, Webtrends, Omniture & HBX, and 3rd party mobile tracking tools • Create Dashboards in Google Analytics & Omniture • Related HTML JavaScript understanding • Excel expert • Marketing campaign management • SEO/SEM insight • Able to present and communicate complex data verbally and in writing. • Ability to maintain details and stay organized in a multi-task orientated environment. • Strong verbal and written communication skills. • Manage associate recruiting/training/staffing/scheduling • Sales team motivator/manager of goal setting/achievement/recognition • Product knowledge and education of associates and customers • Business competitor awareness EXPERIENCE Digital Implementation Specialist, Crispin, Porter & Bogusky L.L.C. (Boulder, CO) – 3 yrs. I was responsible for implementation, strategy and optimization of diverse online marketing efforts for major national brands in order to improve online results through better insight and business analysis. I reported on page and site architecture, navigation structure, usability testing, flow diagramming, understanding of wire framing, user interface of online site design. My responsibilities include defining key performance indicators for online media providing insight and recommendation for SEO/SEM reporting and analysis. I have worked indirectly with Fortune 500 companies including American Express, Volkswagen, Coca-Cola, Best Buy, Old Navy (GAP, Inc.), as well as top brands Burger King, and Dominos. Owner/Managing partner, Taro Fields L.L.C. (Kauai, HI) – 11 yrs. Responsibilities included choosing and displaying products based on fashion trends and product knowledge. Motivator and sales team leader; equally, and was responsible for employees that worked on a base + commission salary. Made choices that expanded the business four times its size and income. The quality resort wear clothing boutique was located in Kauai MARRIOTT with 2 locations and a maximum of 10 employees - some of which stayed with me for most of those years. Secured well-known brands, i.e., Tommy Bahama, Maui Jims, and SKECHERS. Additional entrepreneurial history available on request |
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| Education & Certifications: |
•SEO/SEM through course certification and field experience
•Advanced Google Analytics through Webshares, LLC course •American Heritage College Preparatory •Suffolk University •Seven Habits of Highly Effective People |
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| Compensation: | $45+ per hour | |
| # Years of Web Analytics Experience: | 3 | |
| # Years of SEM Experience: | 3 | |
| # Years of SEO Experience: | 1 | |
| Expert skills / experience in: | Google Analytics | |
| Proficient skills / experience in: | Excel, Word, Powerpoint, | |
| Knowledge of: | Omniture, Webtrends, Admob, Mobile Tracking | |
| You should also know that: | Rotarian | |
| Contact for Availibility: | contractor@iqworkforce.com | |
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