SEM Specialist / Digital Marketing Analytics | ||
| Availibility: | Available | |
| Date Posted: | Jan 29, 2010 | |
| Location: | Chicago, IL | |
| Resume: | Results-driven Paid Search Manager proficient in servicing A-level, Fortune 100 clients such as Bank of America, Federal Express, Dell, and Hewlett-Packard. Highly skilled and practiced at all touchpoints of account and campaign management, with an ability to communicate big-picture marketing concepts as well as complex technical details to audiences of any knowledge level. Proactive leader who never settles for the status quo, leveraging technology and demonstrated SEM/SEO expertise to meet increasing revenue goals and drive customer satisfaction.
Seeking a dynamic and growth-oriented career with an employer focusing on the use of cutting-edge technology to analyze Digital Marketing trends and maximize account performance via automation. CORE MANAGEMENT EXPERIENCE RESOLUTION MEDIA, Chicago, IL 2006 to 2009 A Global Search Engine Marketing Agency specializing in Strategic Planning and Execution of both Paid and Natural Search solutions, with media billings exceeding $150MM annually. ________________________________________ PAID SEARCH MANAGER (9/2008 - 11/2009) – In addition to responsibilities of prior roles • Continually monitored account performance, manipulating structure, bids, ad copy, daily spending caps, and many other variables to optimize and maximize returns. • Developed customized internal and client-facing reports for weekly delivery, highlighting key insights and providing ‘next-step’ recommendations for both short and long-term success. • Executed all stages of the client transition cycle, from opening engine IO’s and orchestrating complete account restructures, to benchmarking performance, pacing budgets, and off-boarding accounts. • Strengthened client relationships during weekly calls to discuss performance, address client inquiries, and review upcoming account initiatives. PRODUCTION SPECIALIST (4/2008 - 9/2008) – In addition to responsibilities of prior role • Acted as a mentor to new hires, providing guidance and training on SEM methodology as well as industry tools and technologies. • Composed and disseminated expanded role definitions, responsibilities, and procedural standards for the entire Production team. • Identified and acted upon expansion opportunities within appropriate media channels to drive overall return on investment. PRODUCTION COORDINATOR (11/2006 - 4/2008) • Utilized online and offline tools to determine natural search optimization opportunities, and perform competitive analyses. • Launched, maintained, and updated paid search campaigns on first and second tier search engines, often incorporating the use of third-party management tools and platforms. • Planned, created, and launched paid search copy and tightly themed keyword lists to meet clients’ ever-changing needs. THE NORTHERN TRUST COMPANY, Chicago, IL 2004 to 2006 A global leader in Asset Management, Asset Servicing, Wealth Management, and Banking, with revenue exceeding $5B annually. ________________________________________ PORTFOLIO ACCOUNTING ANALYST (4/2005 - 11/2006) • Conferred with clients to customize accounting products to their needs and troubleshoot errors. • Generated client-specific reports via multiple media and ensured timely delivery. • Served as project lead on company-wide initiative to modernize account audit and archival processes. TAX ANALYST (11/2004 - 4/2005) • Carefully reviewed clients’ financial transactions and made corrections when necessary to ensure accurate classification of assets. • Consulted with professionals from relevant partner areas to efficiently solve account issues. • Created, quality-checked, and mailed final tax documents to meet client deadlines. CORE MANAGEMENT KNOWLEDGE SEARCH MARKETING API’S • Ask.com • Microsoft AdCenter • Business.com • Yahoo! Search Marketing (Certified) • Google AdWords (Certified) • Yahoo! Search Submit Pro (Certified) • Google Local Business Center SEM PLATFORMS & TOOLS • Atlas Search • Google Analytics • Live Search Webmaster Center • DART for Advertisers [DFA] • Google Webmaster Tools • Microsoft adCenter Editor Beta [ACE] • DART Search • HBX Analytics • Omniture Search Center • Google Adwords Editor RESEARCH TOOLS • AdGooroo (Certified) • GSiteCrawler • Microsoft Advertising Intelligence • comScore • Keyword Discovery • Yahoo! Site Explorer • Google Insights for Search EDUCATION THE UNIVERSITY OF CONNECTICUT, Storrs, CT 8/2000 to 5/2004 COLLEGE OF LIBERAL ARTS AND SCIENCES • Degree: Bachelor of Arts (BA), Psychology • GPA: 3.4 / 4.0 - Major field GPA: 3.7 / 4.0 CITY UNIVERSITY, London, England 8/2003 to 12/2003 STUDY ABROAD PROGRAM • Traveled extensively throughout Europe, to countries including: Germany, Italy, The Netherlands, Scotland, and Spain. • Cultivated a greater appreciation for both the classical and modern arts as well as international culture. HONORS & ACHIEVEMENTS • Dean’s List student, final six semesters – Graduated Cum Laude • 2003 New England Scholar • Center for the Ecological Study of Perception and Action – Undergraduate Research Assistant • Phi Sigma Pi National Honor Fraternity – Beta Pi Chapter (pledge class treasurer, 03/03) • Psi Chi National Honor Society in Psychology – UConn Chapter INTERESTS & ACTIVITIES • DJing electronic/dance music • Carpentry • Cycling (mountain and road) • Computing, gaming, & electronic gadgetry • Photography • Domestic & International Travel |
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| Education & Certifications: |
BA, Psychology - University of Connecticut (2004)
• Google AdWords (Certified) • Yahoo! Search Marketing (Certified) • Yahoo! Search Submit Pro (Certified) • AdGooroo (Certified) |
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| # Years of Web Analytics Experience: | 3 | |
| # Years of SEM Experience: | 3 | |
| # Years of SEO Experience: | 3 | |
| Expert skills / experience in: | Paid Search Management (SEM) & Analytics | |
| Proficient skills / experience in: | Organic Search Management (SEO) & Analytics | |
| Contact for Availibility: | contractor@iqworkforce.com | |
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