VP/Director of Search Marketing | ||
| Availibility: | Available | |
| Date Posted: | Feb 08, 2010 | |
| Location: | Bay Area, CA | |
| Resume: | Summary
- Interactive marketing manager with over 12 years of online marketing experience, 9 years e-commerce experience with direct online stores - 9 years of search engine marketing (SEM) expertise with multi-million dollar budgets - Proven record of success in driving ROI improvements from customer acquisition programs - Marketing campaign experience including search engine marketing, affiliate marketing, online advertising, print advertising and PR. Work History September 2007 – Current Illuminated Marketing, Inc – Belmont, CA Search Engine Marketing Consultant: Manage paid and organic search engine marketing programs for clients including San Francisco Classical Voice, Media Matters, Stanford University, WebMama.com, Apple Online Store, Guthy-Renker and the New York Philharmonic with goal of driving traffic and/or online revenue. - Develop strategies for improving search programs to support revenue goals at the most efficient cost. - Educate internal client teams regarding management of paid search programs and best practices for organic search engine optimization. -Keep clients informed of industry changes and new media advances (including social media & video optimization.) February 2006 – July 2007 Zazzle Inc – Palo Alto, CA - Senior Marketing Manager; Developed and implemented Zazzle’s online advertising strategy which included search engine marketing, affiliate marketing, e-mail and partner marketing efforts. - Developed and managed relationships and with key strategic partners including PBS, Purina, Star Wars, Warner Brothers, Fox, Mattel, Marvel Comics and more. Day-to-day activities included analysis & reporting, marketing plan development and campaign development to support partner goals. - Created, implemented and managed in-store and online marketing plan for launch of The Picture People/Smilestore integration. June 2000 – February 2006 Hewlett-Packard Company – Palo Alto, California - Worldwide Search Marketing Manager; Created and implemented HP’s search engine (SEM) strategy across North American, European & Asia Pacific markets. - Conducted extensive RFP to consolidate HP’s search engine marketing agencies for both US and European markets. - Created and implemented a unique fund matching program to inspire marcom divisions within HP to learn to utilize search in campaign activities. - Created Worldwide Search Engine Marketing team dedicated to evangelizing the use of SEM and building best practices throughout the company. - Managed HP’s alliance relationship with MSN and CNET including end-to-end online campaign management including media planning, creative development and reporting. - Managed agency relationships with search engine agencies, creative agencies & media buying agencies. HPshopping.com - Consumer Marketing Manager; Manage all aspects of online and off-line acquisition campaigns including strategy, media plan, creative development, optimization and analysis for HP’s direct-to-consumer e-commerce store. Successfully improved campaign ROI quarter-over-quarter and year-over-year including online advertising and search engine marketing. - Business lead for cross-organizational team to develop HP’s keyword search guidelines, best practices and training materials for search engine marketing (SEM). - Manage relationships with online advertising partners including MSN, Yahoo, CNET, Google and 2nd tier partners. - Manage agency relationships including affiliate marketing, interactive and PR agencies. - Managed 3rd party public relations agency for activities including satellite media tours, short lead and long lead pitching, media training, award submission, and speaking opportunities. July 1999 – June 2000 Acer Peripherals America – San Jose, California - Web Marketing Specialist: Led a team to implement and run Acer Peripheral’s first B2C e-commerce site. Managed e-commerce site operations including customer service and marketing activities. - Developed and maintained all content on the corporate web site including development of press releases and marketing copy. Responsible for maintaining corporate visual identity in package designs for the four product teams. - Created corporate profile presentation for use by sales teams. Member of team of 6 responsible for completely redesigning corporate web site. Participated in numerous trade show events. May – Dec. 1998 LifeScan Inc. – Milpitas, California - Sales Analyst Intern: Developed promotional materials to support multi-quarter sales goals. - Established and managed ongoing relationship with advertising agencies to create counter display units, ad slicks, data sheets, coupons and other marketing collateral. Responsible for distribution of coupons and promotional materials to sales force. - Updated and maintained corporate/market profile for use by sales force. Education May 2004 San Jose State University. San Jose, California MBA - Masters Business Administration; Emphasis in Marketing June 1999 Santa Clara University. Santa Clara, California. BSC - Bachelor of Science in Commerce; Major in Marketing. Skills - SEM/SEO Techniques – Google Adwords, Yahoo Panama, MSN AdCenter, Bing, Ask, Competitive Audits, Content Analysis, Keyword Analysis, Site Audits & More. - Experienced with Hitbox, Omniture & Google Analytics packages - Familiar with Hitwise, Comscore, Quantcast, Compete & AdRelevance competitive research data sources |
|
| Education & Certifications: |
May 2004
San Jose State University. San Jose, California MBA - Masters Business Administration; Emphasis in Marketing June 1999 Santa Clara University. Santa Clara, California. BSC - Bachelor of Science in Commerce; Major in Marketing. |
|
| # Years of Web Analytics Experience: | 10 | |
| # Years of SEM Experience: | 10 | |
| # Years of SEO Experience: | 4 | |
| Expert skills / experience in: | PPC, SEO, Omniture, Google Analytics, Excel, Powerpoint, Google Grants | |
| Proficient skills / experience in: | Other online advertising | |
| Contact for Availibility: | contractor@iqworkforce.com | |
| Go back to last page | ||
 |
|||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||