Senior Web Analyst | ||
| Availibility: | Available | |
| Date Posted: | Feb 08, 2010 | |
| Location: | Redding, CA | |
| Resume: | SUMMARY:
Strong analytical background with successful experience in business intelligence, customer intelligence, marketing analytics, and web analytics for e-commerce. Demonstrated ability to deliver top and bottom line results via A/B and multivariate testing, usability studies, statistical modeling, and effective communication of analytic insights. Self-motivated team player who excels at leading and influencing across both organizational and geographic boundaries. Software and programming proficiencies include ClickTracks, Omniture Test & Target, Omniture Site Catalyst, Google Analytics, Statistica, mySQL, Microsoft Office Suite and Access. Working knowledge of HTML and SQL for MS Access EXPERIENCE: ANALYST, DermStore, LLC, Redding, CA March 2007 to Present Derive insights from data to provide decision support for executive management, inform optimization strategies across all marketing channels, and increase revenue from the e-commerce site. Web Analytics -Identified causes of shopping cart abandonment resulting in changes that significantly decreased the loss of customers during checkout - Implemented Google Analytics and Omniture Site Catalyst to produce accurate site metrics and insights regarding visitor behavior -Utilize advanced Google Analytics features including specialized profile configurations and regular expression filters for grouping content Conversion Optimization - Achieved significant improvements in upsell campaign conversion rates (17 to 300 percent increases) via continuous A/B and multivariate testing - Initiated, designed, and analyzed experiments that resulted in significant reductions in shopping cart abandonment -Ensured sound design and correctness of test parameters, metrics, and outcomes for all tests Business Intelligence - Enabled CEO and business development team to take informed action to defend market share by understanding and communicating key factors affecting the sales of our brands - Prevented unnecessary spending and customer attrition through keen analysis of shipping policy A/B test data - Guided marketing test strategies and recommend data-driven improvements to marketing campaigns - Collaborated with the Director of Software Engineering on implementing open source OLAP (online analytical processing) tools to improve the efficiency of extracting and summarizing data - Write mySQL queries to extract and summarize data for analysis and reporting - Support algorithm, dashboard, and tools development via research and analysis Customer Intelligence - Identified opportunities to save thousands of dollars in shipping costs each month through an analysis of customer repurchase behavior - Design surveys and perform analyses to derive actionable insights from Voice of the Customer data - Internal data expert and provider of key customer metrics including lifetime value, repurchase rates, micro-channel migration, and segment discovery Usability - Initiated usability testing and delivered invaluable insights that resulted in immediate improvements to key areas of the site - Lead user-centric site optimization initiatives after designing and executing usability tests Email Marketing - Provided test design and analytical support for numerous tests to optimize subject lines, template elements, and selection of landing pages, resulting in higher open, click-through, and conversion rates. - Owner of technical email marketing tasks including interfacing with email service providers, supporting resold email account users, delivery optimization, testing, and analytics - Responsible for all segmentation and targeting analyses Pay-Per-Click (PPC) Marketing - Provide analytical insights about PPC customer behavior along with bid strategy recommendations for increasing customer acquisition rate - Set up PPC campaigns for Google AdWords, Yahoo! Search Marketing and MSN AdCenter Direct Mail - Developed and implemented a predictive model for the spring ‘09 catalog campaign that significantly increased ROI while preserving sales volume - Responsible for analyzing the performance of direct mail campaigns and carving out optimal circulation plans that meet marketing requirements PROJECT MANAGER, Columbia Analytical Services, Redding,CA November 2006 to February 2007 Defined clients’ environmental sampling and analytical needs, and coordinated with laboratory staff to meet or exceed both internal and external requirements. RESEARCH SCIENTIST / LAB MANAGER ELORET Corporation, Sunnyvale, CA September 2001 to November 2006 Developed materials for space vehicle applications while managing the Thermal Protection System Materials Development Laboratory at the NASA Ames Research Center. - Demonstrated strong organizational skills and initiative as Principal Investigator of a project in which all objectives and deliverables were fulfilled on time and under budget - Optimized lab-scale production of a material by collecting and analyzing data on the processing parameters and their correlation to resultant properties - Identified quantitative evidence of differences in material processing methods using statistical analyses of microstructure measurement data - Provided design, usability, and debug support for the implementation of a web-based materials inventory control and tracking system EDUCATION AND PROFESSIONAL DEVELOPMENT B.S. Materials Science and Engineering, Columbia University, New York, NY B.A. Management and Engineering, Claremont McKenna College, Claremont, CA Linear Programming course - Columbia Video Network M.S. Program Predictive Analytics for Business, Marketing, and Web – Prediction Impact, Inc. in association with eMetrics PROFESSIONAL AFFILIATIONS - Web Analytics Association - Association for Computing Machinery Special Interest Group on Knowledge Discovery and Data Mining - Society of Women Engineers - Member-at-Large, Redding Section President, 2009 to present |
|
| Education & Certifications: |
B.S. Materials Science and Engineering, Columbia University, New York, NY
B.A. Management and Engineering, Claremont McKenna College, Claremont, CA Linear Programming course - Columbia Video Network M.S. Program Predictive Analytics for Business, Marketing, and Web – Prediction Impact, Inc. in association with eMetrics |
|
| Compensation: | $40 to $60 / hr | |
| # Years of Web Analytics Experience: | 3 | |
| # Years of SEM Experience: | 1 | |
| Expert skills / experience in: | Analytics, experimental design, conversion optimization, email marketing, usability, metrics and KPI development, Google Analytics,Omniture Test & Target, mySQL, Excel | |
| Proficient skills / experience in: | Statistica, Business Intelligence, Customer Intelligence, predictive modeling and analytics | |
| Knowledge of: | HTML | |
| You should also know that: | I have excellent written and oral communication skills. | |
| Contact for Availibility: | contractor@iqworkforce.com | |
| Go back to last page | ||
 |
|||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||