Web Analyst | ||
| Availibility: | Available | |
| Date Posted: | Feb 25, 2010 | |
| Location: | East Bay Area or Remote | |
| Resume: | Spent last 10 years at Fortune 500 Tech Company taking advantage of career advancement opportunities, investing six of
those years in various Analyst roles. Acquired position as e-Commerce Web Analyst in 2008, adding new talents to my analytical skill set such as Site and Search Analytics, including third party analytics software implementation and administration. Seeking analyst position in Online Marketing to showcase my detailed research and analysis skills by using effective problem solving techniques that will lead to powerful insights, influence critical business/marketing decisions and strengthen online efficiencies for large e-Commerce or Content-Only website. e-Commerce Web Analyst Avnet Inc., Phoenix, AZ 2008-2010 • Nearly doubled Visit to Order ratio and optimized internal/external search functionality, increasing positive search results by 8%, meeting both performance goals for Avnet Express website in less than six months. • Created and maintained URL tracking codes for multitude of report trending/analysis capabilities within Analytics tool. • Utilized data correlation techniques to identify and track new/existing user traffic from Google, Yahoo! and MSN Search and Vertical Marketing Campaigns to assist Online Marketing Director in determining keyword, ad copy, optimization and budget adjustments on a quarterly basis. • Initiated and owned various web projects related to web traffic segmentation, new customer acquisition and adoption of website UI changes for alignment and consistency with website performance goals. • Supported Web Developers with coding/validation of web analytics software to confirm accuracy of data being captured and creating e-mail alerts customized to meet web business reporting needs, allowing more time for analysis and testing. • Collaborated with e-Commerce team to define web metrics, forecast results related to future website optimization in addition to monitoring relevancy of changes and providing team with weekly/monthly/quarterly web activity reports. Supply Chain Business Analyst Avnet Inc., Phoenix, AZ 2004-2008 • Contributed to aggressively reducing inventory costs within Supply Chain business by >$4 mil in less than one year and Awarded “President’s Club” (5-day trip to Hawaii) in 2006 for reducing inventory costs >$1 million in Interconnect, Passive & Electromechanical (IP&E) Component Division. • Drafted and managed specialized inventory projects for various product-based business groups related to Supplier product allocation changes, revealing inefficiencies that resulted in solutions to delivery delays, lengthy product lead-times and increased customer demands in addition to providing monthly status reports to Supply Chain and Product Line Staff. • Owned analysis of order fulfillment process related to inventory overflow for Supply Chain customers in order to consolidate inventory pipelines and improve automation of material forecast models. e-Commerce Support Specialist Avnet Inc., Phoenix, AZ 2002-2004 • Developed thorough understanding of e-Commerce website and online business strategy, resulting in higher quality customer support and greater understanding of online sales and customer relationships. • Recipient of back-to-back e-Commerce Sales awards for Top Shipper and Top Gross Profit Dollars in 2003. • Educated customers on web related promotions, features and new product lines, creating greater interest in Avnet website. • Worked closely with various business groups to resolve web user issues including errors in the online ordering process. Computer Skills MS Office 2007, Omniture SiteCatalyst, SAP BusinessObjects Web Intelligence, LIVEPERSON, Google Adwords, Yahoo! Marketing Solutions, Google Analytics Job Skills/Training Analytics Software Administrator, Internal Customer Support, Excellent Written and Verbal Communication, Sitewire Interactive Ad Agency “Expert Series with Guy Kawasaki and Bryan Eisenberg”, “Strategies for SEO Success in 2010” with Rand Fishkin, CEO and co-founder of SEOmoz, Web Analytics An Hour A Day and Web Analytics 2.0: The Art of Online Accountability and Science by Customer Centricity by Avinash Kaushik Education Bachelor of Business Marketing University of Phoenix 2005-2008 GPA: 3.6 Interests Online Marketing, Web Analytics, SEM, Social Media, A/B Multivariate Testing, Statistics and Surveys, Kundalini Yoga, Drumming, Hiking, Composing Music, Travel, Live Music Venues and Good Food. References Available upon request. |
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| Education & Certifications: |
Bachelor of Business Marketing from University of Phoenix | |
| Compensation: | $35-$40 per hr. | |
| # Years of Web Analytics Experience: | 2 | |
| # Years of SEM Experience: | 2 | |
| # Years of SEO Experience: | 1 | |
| Expert skills / experience in: | Omniture SiteCatalyst (some technical, mostly analysis), Site and User testing/validation, Data correlation, Search Marketing analysis. | |
| Proficient skills / experience in: | Google Adwords, Yahoo! Search Marketing, Google Analytics | |
| Knowledge of: | Site AND Search Analytics as well as NetMeeting or LiveMeeting software if telecommute offers are available. | |
| You should also know that: | I come from a client-based background but am not limiting myself to only client work. I am also a very disciplined telecommuter/contributor on an individual and/or group level. | |
| Contact for Availibility: | contractor@iqworkforce.com | |
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