Senior Online Marketing Consultant | ||
| Availibility: | Available | |
| Date Posted: | Mar 02, 2010 | |
| Location: | San Francisco, CA | |
| Resume: | OBJECTIVE
Pursuit of high-growth markets demanding visionary strategies, product offerings and value propositions. Immersion in high-intensity environments, among passionate, cultured multi-talents and thought leaders. QUALIFICATIONS • Senior-level enterprise software / B2B Web Marketing experience and general SMB/Consumer eCommerce experience. Specialties include ad channels management, Metrics and Analytics, persuasion architecture / relationship engineering, SEM (PPC and SEO), content management, globalization, eCommerce administration, design and various best practices for optimized marketing campaigns and production processes. • Solid track record multi-channel online customer acquisition growth, lead generation and optimization. Strong problem-solving skills, with the ability to accommodate variable market challenges and trends (B2B, B2C). Budgets modeling and management experience. • Strong team and project management, leadership, training, coordination and architecture development skills, client-side and agency-side. Building teams, mentoring and managing reports (e.g. designers, developers, copywriters, channel/campaign managers etc.). • Experienced in large and growing corporate environments, and with working regularly to lead Web and Internet-related initiatives between departments and internal customers (Marketing, Web/IT, Product Management and Support). Strong negotiation and conflict resolution skills. • Ability to define, pursue and meet incremental customer acquisition goals and project deadlines. Best practices, scalability and flexibility oriented. A good verbal and written communicator, with positive interpersonal skills for building customer, partner and vendor relationships (e.g. ad networks), also presentation skills for updates to executive management. • Deep experience with enterprise-level online marketing tools and infrastructure for authoring, optimization, automation, collaboration and management. Up-to-date with advanced online techniques e.g. real-time conversion optimization, re-marketing/re-targeting and cookie bidding. • Well-steeped in a range of professional production standards, practices, theories and concerns. Advanced and expert-level skills in multiple mediums including Web, Audio, Multimedia, Video and Print. • Unique capacity for melding business, technical and creative expertise. 10+ years dedicated FT Web experience. Consummate work ethic with discipline, craft and style. Self-motivated, detailed, focused, flexible, articulate and patient. Example Accomplishments • Met quarterly aggregate lead gen goals, working multi-channel month-by-month. • Increased landing page conversion rates by 30%. • Reversed trends of diminishing SEM returns (CPA). • Driven record traffic spikes for social media / PR buzz e.g. 5x an average day’s worth. • Doubled sites’ intake of traffic from organic search without taking it from elsewhere. • Competitive SEO displacements with whole keyword groups, not just single keywords. • Custom automations development for process efficiency gains (e.g. 6x), QA, online campaigns. EXPERIENCE LendingClub.com, 440 North Wolfe Road, Sunnyvale, CA 94085 USA Director of Online Marketing, November 2007-December 2009 Performance-driven marketing strategies and lead generation tactics for award-winning peer-to-peer lending firm: Leveraging primarily digital and interactive media, management of growth and efficiency trends focused on ongoing platform membership growth alongside continual CPA reductions. Primary responsibilities are management and optimization of key online acquisition channels e.g. SEM, SEO, Affiliate programs and display advertising, also Analytics and continual development of online customer lifecycle management capabilities. Training and management of junior staff. Agency.com, 55 Union Street, San Francisco, CA 94111 USA Director of SEO & Associate Director of Analysis, November 2005-November 2007 Web/Internet sites, programs and other marketing analytics and SEO (White Hat) for top-tier interactive marketing and digital advertising agency. Clients ranged from CPG to Financial spaces e.g. VISA, Miller Brewing, Credit One Bank and Del Monte Foods. Services ranged across all forms of site and SEM Analysis. Tools implementations and managements include various mid and high-end Web Marketing infrastructure (Omniture, WebsideStory and others) and ad servers. SEO duties include strategic and tactical consulting, project scoping, sites auditing, competitive analysis, keyword research and others. PKWARE, Inc., 555 Twin Dolphin Drive, Suite 125, Redwood Shores, CA 94065 USA Web Programs Manager, September 2002-November 2005 Web Marketing tactical management, production and programs development for pioneering security / compression software firm. Duties include management / development of corporate Web Properties (WWW, eStore, SalesTools and Product Management portals, Intranet, Extranet), enterprise Web/IT infrastructure (including Linux and Win-based Apache servers management and configuration), and associated workflows, values and methodologies. Other responsibilities included hiring, management and coordination of production resources (e.g. designers, developers and writers). Interwoven, Inc., 803 11th Avenue, Sunnyvale, CA 94089 USA Web Manager, April 2000-April 2002 Managed 12-person Webteam (designers, developers, application developers) within WCM/ECM/CMS leader’s Marketing department. Lead QA and development of all corporate Web sites (WWW and Partner Portals, Support Site, Intranet and internal Sales Tools sites, and Extranet for qualified prospects). Authored and executed various major projects such as product releases, site merges and acquisitions, and site redevelopments. Administered and supported content management practices throughout the enterprise using company’s flagship CMS, TeamSite. Published best practices and supported events. e-Commerce Technology, Inc., 10001 North De Anza Boulevard, Cupertino, CA 95014 USA Senior Web Designer and Developer, June 1998-April 2000 Developed and supported dynamic database-driven Web properties including corporate public site, and an international network of e-Commerce malls, stores, directories and localized city portals. Designed and constructed commerce sites, showcasing company proprietary 3D rendering tools, for clients across various verticals including Retail, Financial, Travel and other sectors. Subterreign Media, 236 West Portal Avenue #792, San Francisco, CA 94127 USA Principal, November 1992-Present Various freelance marketing, consulting services and production; primarily voice over work. Example clients: ArioData, ABC, Annise, Applied Materials, Cisco Systems, Corda, Ryss, AVID/Digidesign, AVL Inc., Bunham-Murray Productions, Lumenis / CMG, Invisible Records, Iridex, Linksys, Mack Avenue Records, Miramax, MTV, Namco Interactive, Streetsmart Communications, Sony and Symantec. TECHNICAL & FACILITIES Experience with enterprise platforms e.g. Omniture, Doubleclick/Atlas, Salesforce, Strongmail/Silverpop.. Excel VLOOKUPs and Pivot tables. Adobe CS (e.g. Photoshop, Illustrator, Flash). HTML, JS, CSS, DHTML, PHP/MySQL, PERL/CGI, ActionScript, XML/XSL/XSLT/XHTML, JSP, ASP. Comfortable on both UNIX/Linux and NT server environments. Intermediate Webmaster/IT skills; Web servers (e.g. Apache), hosts, domains and DNS setup and management. Experienced with both Windows and Mac. Audio/Video skills e.g. with Protools. Able to lead production teams. Dedicated, fully-enabled remote office/studio. |
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| Education & Certifications: |
BS Graphic Design and Illustration, San Jose State University, San Jose, CA , May 1998
SiteCatalyst Implementation Consultants Training, Omniture, San Francisco, July 2008 |
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| Compensation: | $125/hour or per-project | |
| # Years of Web Analytics Experience: | 8 | |
| # Years of SEM Experience: | 8 | |
| # Years of SEO Experience: | 8 | |
| Expert skills / experience in: | Multi-channel online marketing strategy | |
| Proficient skills / experience in: | SEO, SEM, Web Analytics | |
| Knowledge of: | Web development / IT | |
| You should also know that: | I leverage creative background as skills with branding and messaging. | |
| Contact for Availibility: | contractor@iqworkforce.com | |
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