SEM Manager | ||
| Availibility: | Available | |
| Date Posted: | Mar 04, 2010 | |
| Location: | Tampa, Fl | |
| Resume: | ***SEM / SEO Manager***
Focused on strategy with eye on answering ever-present questions: How are we going to execute online marketing strategies? How can we keep costs low & ROI high? How does our strategy fit the corporate view above and below? How can campaigns be optimized? Systematic nature with online marketing and general business experience in variety of fields, each requiring in-depth research and analysis for success. Independent learning style, with extensive study of industry blogs, articles, research, and coursework. Develop targeted keyword lists and ad copy, optimizing resulting placements to achieve optimal Cost per Conversions, ROIs and CTRs. Leverage knowledge of simple, yet quick campaign building and uploading strategies using MS Excel to ultimately build excellent campaigns efficiently. SEM / (PPC & SEO) ~ Google Analytic IQ Certification ~ A / B Split Testing ~ PPC Bid Management & Optimization ~ Communication & Teamwork ~ Keyword Research / Ad Copy Writing ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ CAREER HIGHLIGHTS ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ SEM Marketing Manager, Lion\'s Path Marketing, 2007 - 2009 Led self-funded PPC keyword-based marketing activities with search engines through affiliate marketing networks. Promoted array of products, from personal chef services and spyware products to membership clubs and handcrafted art. Tracked results and analyzed ROI to reduce overall cost and increase revenues. Sample Merchant list: Gourmet-Cookie-Bouquets.com, PersonalChefToGo.com, ArtisanalCheese.com, GolfCard.com, SpyZooka.com. Affiliate Networks: CommissionJunction.com, PepperJamNetwork.com, and ShareASale.com. Stopped endeavor to pursue corporate SEM / Paid Search Position. * Achieved ROI rates between 22% to 49% with up to 3.74% conversion rates on many projects in this highly-competitive business with no barrier to entry. *Performed SEO including: keyword research, keyword density optimization, meta-tag optimization, and link building. * Developed targeted and productive keyword portfolios for wide array of campaigns. * Developed and split tested ad copy. ###### Independent Travel, 2006 Traveled throughout UK, France, Holland, Germany, Switzerland, Austria, Italy, and Monaco while simultaneously researching opportunities in SEM / Paid Search field. ###### Analyst, Commercial Loans, Paragon Mortgage, 2005 Analyzed and prepared loan application requests ranging from $500K - $2M+, as 1 of only 2 commercial loan analysts. Served as key link between clients and banks to be the face of clients and help them acquire desired financing despite potential credit roadblocks. Also selected to provide project assistance to newly-created Direct Portfolio Lending Division. * Saved $500K deal by smoothing over damaging disagreement between buyer and seller. * Completed up to 8 loan packages monthly - up from company\\\\\\\'s historical average of 1 per week. * Introduced digital (PDF) file maintenance and disaster recovery plan, eliminating vast storage issues and backlog. ###### Assistant Manager, Value Inn, 2001 - 2005 Served as Assistant Manager for this family-owned 40-room hotel with up to 70% occupancy;simultaneously attended University of South Florida. Supervised small operations team and took over as General Manager during owner\\\\\\\'s extended absences. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ EDUCATION & PROFESSIONAL AFFILIATIONS ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Bachelor of Science, Finance and Business Administration, University of South Florida, 2005 Microsoft Office (Excel), Data Analysis, SEM, SEO, Web Design + HTML Studies, Present Member, SEMPO Education also includes Associate in Airway Science & commercial pilot training from Embry-Riddle Aeronautical University. NIKHIL HIRA ~ 800.427.0713 ~ hira1sem@gmail.com ~ www.linkedin.com/in/nikhilhira |
|
| Education & Certifications: |
B.S. Finance, University of South Florida
Google Analytics Individual Qualification |
|
| # Years of SEM Experience: | 2.5 | |
| # Years of SEO Experience: | 1 | |
| Proficient skills / experience in: | PPC, SEO | |
| Knowledge of: | Data Analysis | |
| Contact for Availibility: | contractor@iqworkforce.com | |
| Go back to last page | ||
 |
|||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||