Web Analytics Specialist | ||
| Availibility: | Available | |
| Date Posted: | Mar 05, 2010 | |
| Location: | New York | |
| Resume: | I am currently working independently with a few small business clients as my own analytics services company, Zimana. I am currently updating a website for a client and recently analyzed Google Analytics data for an award-winning small business blog to determine the best direction for content and advertising exposure. My best abilities from all my careers, be it engineering, finance, or marketing, lie in translating technical matters into vital management information & key business decisions. I know how to derive valuable insights from analytics data, and I would enjoy bringing such value to your team.
I am a dedicated & results-oriented professional with demonstrated success in analysis and management in a number of industries and organization. I have strong analytical skills and a problem-solving aptitude that can create value for your organization. I also network with professionals in a number of industries and former MBA classmates, so I have additional resources as well as a past ability to work well within a team. Currently based in Brooklyn, NY, I will consider contract and full time positions. My recent clients are based in Cleveland, OH, Indianapolis, IN, and Chicago, IL, so I welcome the opportunity to work remotely as well. In addition, I contribute marketing and analytics post to blogs - my own analytics and marketing (Zimanablog), Small Business Trends (7 business book reviews as of February 2010), and AllBusiness.com. Recommendations are available on my Linked In profile. Founder, Zimana LLC April 2009 - present (1 year) Reach you best insights! As a freelance strategist, I help businesses develop a just right strategy for finance and marketing challenges. I address clients’ specific business needs through web analytics, website visitor path analysis, website content review, social media strategy development, spreadsheet analysis, A/B testing, and PPC/SEO analysis. Accomplishments • Revised website content for Minority Black Contractors -- commercial/residential contractor (Brooklyn, NY) • Install and monitor Google Analytics for Lesco, government IT and logistics contractor (Huntsville, AL) • Revised 3 website templates for Tic Toc Entertainment including keyword analysis and GA install for internet launch (Chicago, IL) • Keyword search trend analysis for Terrance Cummings studio (New Jersey) • Created and presented Social Media guide at a IUPUI communication class project for Scientifically Speaking (Indianapolis, IN) • Google Analytics Ad-hoc project for Small Business Trends blog (Cleveland, OH) Senior Insight Analyst at Media Contacts October 2008 - April 2009 (7 months) Media Contacts, an interactive media group in Havas Digital, a division of Havas Media, provides data driven media solutions across all interactive channels: digital, direct response, relationship based media. Since 1997, and in 33 countries, Media Contacts has been the trusted partner of more than 400 clients, such as Air France, Expedia, Fidelity, NYSE Euronext, ING Direct, Nike, Peugeot/Citroën, Reckitt Benckiser, and Sears among others. Supported various media and search engine optimization teams for the Havas/Media Contacts New York office, a digital media agency. Manage and conduct data analysis for multiple clients. Major Contributions • Created media measurement dashboards for various clients and specific consumer brands • Manage and conduct data projects to support media optimization, competitive studies, & online display/search campaign analysis; Sources used include Vizu, DoubleClick For Advertiser, Omniture Site Catalyst, Google Analytics, and Quantcast Project Manager (Short-term Contract) at LESCO May 2008 - June 2008 (2 months) Short term marketing project to support commercial expansion of Lesco, a woman-owned military logistics contractor, one of Black Enterprise magazine’s Top 100 Industrial Service firms. Contract ended June 25th 2008. Business Development / Project / Pricing Analyst at LESCO September 2005 - January 2008 (2 years 5 months) Reported to the executive management at a woman-owned military logistics contractor, one of Black Enterprise magazine’s Top 100 Industrial Service firms. Major Contributions • Implemented Google Analytics, analyzed website traffic, and accordingly revised website content; actions led to improved retention of website visitors and increased average visitor time at the site by 14% • Oversee & managed Lesco’s first proprietary database for tracking government contract opportunities and proposal development • Created pricing spreadsheets for numerous multi-million dollar contract proposals. • Spearheaded marketing strategy, including representing corporate attendance at industry fairs, networking, issuing press releases, and guiding the creation of special purpose advertisements • Awarded September Employee of the Month for successful execution of Space & Missile Defense Conference marketing campaign, 2006 • Awarded CEO Certificate of Appreciation, 2006 Summer Intern--Finance Analyst at Intel June 2004 - August 2004 (3 months) Summer finance internship in Chandler, Arizona Major Contributions • Identified cost reduction opportunities for silicon chips used in camera flash memory cards • Applied financial analysis model for processors to flash memory chip assembly process AmeriCORP Vista / Business Loan Officer at AccionUSA June 2002 - September 2003 (1 year 4 months) Volunteered at the Atlanta office of an international leader of small business microlending services. Interviewed loan applicants, inspected client operations, and evaluated business financial projections. Presented loan applications to directors at weekly loan approval meetings. Evangelized the Accion USA mission by conducting weekly sessions that explained the loan process to potential clients. Major Contributions • Propelled loan portfolio growth of 28% by issuing $142,000 in business microloans • Minimized $150,000 delinquent loan portfolio by addressing related customer issues Design Engineer - System Engineer - Product Planner Analyst at Ford Motor Company March 1993 - July 2001 (8 years 5 months) Spearheaded various projects as a design engineer and product analyst. Coordinated resolution of quality, production, & design issues with assembly plant teams and various engineers. Major Contributions • Designed Class III trailer tow hitch for Ranger and Explorer vehicle programs that added $45 million in revenue • Oversee frame design for the first Ranger pickups built in Brazil • Resolved European Explorer certification issue which prevented a $16 million loss in revenue • Orchestrated global program action team to establish export certification process that prevents costly certification delays to future vehicle program teams • Instrumental in $500,000 savings through correcting Australian Explorer production issue • Recommended to management best features that appeal to Ranger customers • Designed manual transmission shift lever that created $300,000 cost savings • Analyzed shift data to support marketing study to examine driver perception of manual transmission |
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| Education & Certifications: |
Education & Certifications: MBA, Georgia Tech, 2005
BS Mechanical Engineering, Prairie View A & M University, 1993 Training • Google AdWords training, Oct 2009 • Omniture Site Catalyst training, Sept 2009 • Website Development (Javascript, HTML, mySQL, PHP), Netcom, Aug 2009 • Search Engine Marketing Training, SES Expo/SEMPO, Aug. 2008 • One of the first EpikOne / Google Online Marketing Boot Camp graduates, June 2007 • Palisades @Risk Assessment training, Dec. 2006 • Parametric Analysis & Cost Estimation Regression Development training, SCEA and Alabama A&M continuous education, Nov 2005 # Years of Web Analytics Experience: 3 # Years of SEM Experience: 2 Expert skills / experience in: Google Analytics, using Twitter to engage meaningfully (Klout score 35 - connector , 95/100 score on TwitterGrader), Proficient skills / experience in: Finance, Marketing, Hootsuite, Klout, Omniture Site Catalyst, Twitalizer, Post Rank, Excel, Word, great at working with technical teams and managing details Knowledge of: Google Adwords, A/B testing You should also know that: I write book reviews for Small Business Trends, analytics-related articles for Zimanablog & AllBusiness.com |
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| # Years of Web Analytics Experience: | 3 | |
| # Years of SEM Experience: | 2 | |
| Expert skills / experience in: | Google Analytics, | |
| Proficient skills / experience in: | Finance, Marketing, Hootsuite, Klout, Omniture, Post Rank, Excel, good at working with technical teams | |
| Knowledge of: | Google Adwords | |
| You should also know that: | I write book reviews for Small Business Trends, analytics-related articles for Zimanablog & AllBusiness.com | |
| Contact for Availibility: | contractor@iqworkforce.com | |
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