Web/Marketing Analyst | ||
| Availibility: | Available | |
| Date Posted: | Jun 05, 2010 | |
| Location: | Detroit, MI & Remote | |
| Resume: | MARKETING ANALYST - CONSULTANT
β’ Internet Marketing β’ Direct Marketing β’ Performance Management β’ Educator Creative, experienced and highly motivated marketing professional with demonstrated ability to execute successful marketing initiatives. Proven talent for combining stellar analytical skills with in-depth knowledge of database and Internet technologies to build brand awareness and increase customer bases. Adept at managing multiple projects while maintaining a keen eye on budgets, time frames, quality, and client specifications. CORE COMPETENCIES β’ Business Forecasting β’ Report Development β’ Data & Trend Analysis β’ Direct / Online Marketing Campaigns β’ Advertising & Promotion Strategies β’ Multiple Brand / Channel Product Lines β’ Collateral Design β’ Sales Management β’ Marketing Consultancy PROFESSIONAL EXPERIENCE UNIVERSITY OF PHOENIX β Phoenix, Arizona (Online) 01/2009 - Present Adjunct Facility Responsible for teaching undergraduate college courses MKT 447 (Advertising and Creative Strategies), and COM 302 (Marketing Communications) for the Bachelor of Business Management in Marketing. β’ Evaluate and grade students\\\\\\\' class work, assignments, and papers. β’ Prepare course materials such as syllabi, homework assignments, and handouts β’ Maintain student attendance records, grades, and other required records. β’ Initiate, facilitate, and moderate classroom discussions CITIZEN REPUBLIC BANCORP β Flint, Michigan 01/2009 β 10/2009 Direct Marketing Specialist Develop and execute direct marketing campaigns and performing task such as creating/providing prospect lists, creative development, ensuring quality and adherence to corporate branding standards. Identify opportunities to enhance targeting/segmentation capabilities. β’ Evaluate third-party data (Claritas, Experian, etc.) on merits of coverage, accuracy, model performance, and cost. β’ Provided online and offline statistical and analytic reports using SAS, SQL, and Webtrends to assist management in evaluating marketing plans and new business opportunities. β’ Coordinate direct marketing testing (list segmentation, offer, creative) in conjunction with overall test strategy and business plans. WUNDERMAN β TEAM DETROIT (OTTERBASE) β Dearborn, Michigan 04/2006 β 08/2008 Sr. Online Advertising Analyst Utilize cutting-edge tools (Omniture, Webtrends, and Doubleclick), and Third Party Tags (Eyeblaster, Pointroll, etc.), to conduct extensive analyses of key online advertising and search engine performance metrics. Worked closely with internal and external customers on a daily basis to evaluate campaign effectiveness and craft effective solutions for addressing performance issues. β’ Used performance scorecards, A/B and multivariate testing, reconfiguration, and other techniques to improve site performance (click-through-rate, bounce rates, page views, etc.) on ford.vehicles.com website. β’ Help established digital media goals, defined benchmarking, and overall measurement to improve overall site performance for www.fleet.ford.com website. β’ Initiated process to track and analyze performance of different placement/creative variables of online advertising to media planners, strategist, creative teams, and clients, as well as provide recommendations based on this analysis. β’ Develop/present analysis to clients both individually and as part of the overall agency team. KELLY FINANCIAL β Southfield, Michigan 10/2004 β 04/2006 Marketing Analyst Delivered a wide range of marketing services to high-profile clients of this business consulting giant. Performed detailed market analyses, provided hands-on management of key advertising accounts, and supported client ability to identify and move effectively on new business trends. Key Assignments: Comcast Cablevision (07/2005 β 04/2006) β’ Pulled data from diverse sources using holistic dashboards to assist Comcastβs Marketing Director drive sales and marketing initiatives to strengthen market standing in the Michigan area. β’ Perform segmentation studies and provide statistical reports using SAS and SQL to assist management in evaluating marketing plans and new business opportunities. Microsoft Corporation (10/2004 β 07/2005) β’ Created high-quality online status reports utilizing state-of-the-art analytics tools for key accounts advertising on MSN. β’ Headlined all daily management responsibilities for multiple accounts; efforts included data tracking, creative submissions, sponsorship changes and billing. VALASSIS COMMUNICATION β Livonia, MI 01/2003 β 08/2004 ROP & Media Specialist Conducted data analyses in collaboration with Sales and Marketing departments as integral part of effort to develop a comprehensive in-house Database Marketing System. Ensured competitive pricing from media outlets through effective advertising rate and contract negotiations. β’ Researched newspaper advertising sources to identify marketplace products and trends, and built comprehensive automated reports to gauge response rates for advertising campaigns. FEDERAL-MOGUL CORPORATION β Southfield, MI 08/1994 β 01/2003 Marketing Analyst Delivered visionary trend analyses of company product lines, marketing opportunities, and competitor effectiveness. Generated and presented diverse reports for senior management, and efficiently handled all ad hoc queries and analysis requests. β’ Strengthened sales performance for multi-brand/channel product lines, and crafted winning recommendations for increasing market penetration through development of new products and service. Customer Service Training Supervisor Conducted training classes for new employees ranging from 15-30 students on computer skills, product knowledge, and phone etiquette. Act as senior trainer responsible for providing ongoing support through mentoring, observation, and feedback. β’ Created workshops on team building, diversity, and learning styles. β’ Designed training workbook and instructional material used in training including workshops, course objectives, and final exams. |
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| Education & Certifications: |
Master of Business Administration (MBA), with specialization in Marketing β June 2007
WALSH COLLEGE β Troy, Michigan Bachelor of Science in Business Management β March 2002 UNIVERSITY OF PHOENIX β Southfield, Michigan |
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| # Years of Web Analytics Experience: | 6 | |
| # Years of SEM Experience: | 6 | |
| # Years of SEO Experience: | 6 | |
| Expert skills / experience in: | Web analytics | |
| Proficient skills / experience in: | Solid background and consistent success creating and executing effective marketing plans for industry-leading clients in diverse industries; adept at strategic planning proven to boost campaign performance and drive revenue growth. | |
| Knowledge of: | Online marketing, analysis and advertising account management. | |
| You should also know that: | Exceptional communication, leadership, and negotiation abilities backed by well-developed business acumen; easily forge positive and beneficial strategic alliances with key clients and partners. | |
| Contact for Availibility: | contractor@iqworkforce.com | |
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