Senior Web Analyst | ||
| Reference | IQWF7803 | |
| Job Type | Full-Time | |
| Job Status | Sourcing | |
| Date Posted | Feb 05, 2009 | |
| Location | New York | |
| Duration | ||
| Job Description | As an Analyst within the Digital Marketing organization, you will be challenged to leverage your broad and varied marketing experience and analytical prowess to provide actionable insights that drive continual optimization of marketing tactics and strategies. Calling upon a knowledge base that extends to marketing strategy, business analysis, database marketing, and web analytics, you will support assigned business units in all facets of the decision making platform. We are looking for individuals who are passionate about solving business problems and can provide a strategic perspective, a deep business understanding, and an outstanding analytical ability to help us develop, drive, and monitor the success of our programs. Responsibilities Identify, define, collect, and track key business metrics for new and existing products. Design and conduct analysis, interpret results, and synthesize recommendations. Create holistic dashboards and supporting analysis by consolidating data from various sources for presentations to senior management team. Collaborate with external partners and agencies to assist with data collection and reporting. Consult with senior business leaders to identify issues that can be informed by metrics and analytics and deliver high-quality recommendations to address the issues. |
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| Qualifications | Analytical Power User
Deep knowledge and significant hands on experience in personally leveraging packaged web analytics tools (e.g. Visual Sciences, Omniture, WebTrends, etc.) to drive business value. Be able to provide high level of data analysis and insights using Business Intelligence tools (e.g. SAS, Cognos, Business Objects, etc.). Ability to aggregate and analyze data across multiple sources and channels (OLA, e-mail, SEM, DM, CRM, E-commerce, website) to optimize website success metrics as well as broader marketing performance metrics. Ability to diagnose and resolve issues and problems with web analytics tool implementations. Ability to understand site/page architecture and ensure that assets are tagged and are tracking correctly. Familiarity with online measurement technologies such as: Ad serving platforms such as Atlas and DoubleClick Audience analysis tools such as Nielsen NetRatings, comScore Media Metrix Paid search engine marketing data sources such as Google, Yahoo, and Microsoft Online survey platforms such as Dynamic Logic and Insight Express Competitive monitoring tools such as Hitwise and Compete Actionable Insights and Opportunity Generation Ability to establish success, optimization, and operational metrics in alignment with business objectives. Deep understanding of appropriate website analytic techniques to uncover optimization opportunities and actionable insights related to business objectives. Demonstrated ability to provide strategic recommendations that help exponentially improve key performance indicators. Exceptional Communication Skills Able to effectively interact and communicate with all levels of management and with users at all levels of technical/analytical expertise. Able to speak effectively during senior management presentations using quantitative information in graphic and tabular forms. Proven ability to communicate and encourage consumption of key findings. Ability to create logical structures, clear storylines, and insightful conclusions. Superior written and oral presentation skills. Requirements Bachelor's degree in an analytical discipline (Economics, Statistics, Market Research, Mathematics) with 3 - 5 years of experience. Strong analytical skills and functional expertise with analytics, measurement and reporting for new media, interactive marketing and web channels. Agency background preferred, candidates with media or direct marketing background encouraged to apply. Strong Microsoft Office experience with an emphasis in Excel, Access, and PowerPoint. Familiarity with web languages and technologies such as; HTML, JavaScript, AJAX, Cookies, XML, and Flash a plus. |
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| Compensation | $80,000 - $95,000 + Bonus | |
| Contact | cprohens@iqworkforce.com | |
| Contact Info |
corry prohens Contact Email: cprohens@iqworkforce.com |
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