Our client is a leading interactive agency with a range of expertise from building websites and online media to developing software and viral campaigns.  They are a full-service interactive advertising agency that has twice been voted one of the 25 best places to work in America.

They are looking for a client-facing web analytics professional that has some implementation experience (strategy - not tagging).  The ideal candidate will have Webtrends AND Omniture experience (most of their clients use one or the other...) AND some optimization/testing experience AND be based in NY.  That is the ideal.  The person that gets hired will be super articulate, able to chat and meet with executives with top clients, so in all liklihood they will have 2 or these 4 qualifications...

They would also prefer the person be open to full-time / perm work as they will probably want to offer the contractor a position in 3-6 months.

Description:

This position is responsible for using marketing analytics to develop analytics implementation and optimization plans that become integral to our clients’ overall business strategies.  He/she will partner with clients and internal stakeholders to design and implement measurement and optimization plans that capture appropriate performance metrics and demonstrably increase ROI. 

He/she is responsible for the development and execution of test plans and analytical approaches that improve the digital experience, enable targeted communications and drive desired consumer behaviors.   The Senior Web Analyst will be able to translate requirements to technical development teams, and he/she will also be extremely comfortable consulting on solutions with senior-level clients.

Responsibilities include:
Strategic Guidance
Work with account teams and clients to understand and document business, technical, and reporting requirements, and to develop solutions to ensure success

Help clients expand their usage of web analytics tools and drive internal client user adoption

Assist with the selection and implementation of web analytics and online marketing tools

Provide guidance to agency and client on the implementation and use of A/B and multivariate testing using various tools – Omniture Test&Target, Optimost, SiteSpect and Google Website Optimizer

Assist with pitches that include analytics consulting projects – both pure analytics and A/B or multivariate testing

Assist clients with the tracking and enhancement of online marketing efforts

Analytical Support
Define site/campaign marketing metrics related to channel and analytics dashboards with input from agency/client; analyze and report holistically on a weekly basis

Exhibit a high level of expertise working with multiple data sources (site analytics, media, email, transactional, etc.) to analyze performance of campaigns and marketing efforts and make recommendations for improvements

Create, review and submit weekly metrics report for overall marketing dashboards. Include metrics definitions, and suggestions for further analysis

Assist in automation efforts for executive-level reporting (Excel, extracts, SQL, etc.)

Define and manage optimization tagging including web, email, online display media, etc., to ensure continuity across tracking and reporting 

Support all facets of the decision-making platform (click-stream, outcomes, analysis, search analysis and multivariate analysis) and work with web technology teams to identify gaps in data capture strategy and collaboratively implement enhancements

Work with web testing teams to define, execute, analyze and present results of A/B and multivariate tests to marketing leaders and team members

Typical Deliverables
Weekly, monthly reports delivered via Excel spreadsheets, BI tools or click-stream analytics tools

Lead development of senior management dashboards

Website behavior and customer experience analysis

Data consolidation and validation

Coordinating tags, tracking parameter implementations

Lead creation and completion of multivariate and A/B testing documents (from hypothesis creation to influencing creatives, to identifying success metrics to post-test analysis)

Documentation relating to existing processes and suggestions for improving processes

Effective and persuasive presentations (verbal and written) for teams and clients