Our client is a highly focused interactive marketing services firm that develops multi-channel interactive solutions for the higher education vertical.  They are building a team of Interactive Planners / Strategists.  This position would work with their clients on developing mobile media strategies to achieve their goals. 

The Mobile Media Strategist position is responsible to lead the mobile media efforts for our clients and internal lead generation sites.  This position is responsible to research and develop mobile media programs, build and present client proposals, manage program execution, measure and present results and analysis, and build follow-on programs that meet our schools’ performance objectives. 

This individual will coordinate their mobile media efforts with our Account Management and Sales & Marketing organizations to identify and present the right mobile media opportunities to both existing and potential new clients. The position reports to the Managing Director, Interactive Media Planning & Strategy.

Principal Responsibilities:

Developing, recommending, managing and implementing innovative mobile media marketing programs.

Spearheading industry/product research and production of client pitches.

Leading mobile media program execution through coordination across internal and external teams.

Coordinating with School Account Management, Sales and Internal Lead Generation team to present and execute mobile media programs that meet the customer’s financial, lead generation and enrollment objectives.

Interacting with clients on an ongoing basis during program execution and evaluation.

Managing mobile media strategy, planning and buying.

Drawing insight from mobile media program results and ensuring dialogue with client and internal team on tactical and strategic implications.

Managing client, vendor and multi-media relationships.

Participating on client team(s) to identify issues, develop new business opportunities with existing clients and assist in development of new client relationships.

Working with the sales and account management team(s) to roll out new mobile media products, solicit client feedback, identify competitor features, and determine product pricing.

Working with Lead Generation Website team to build cost-effective Mobile Media plans for lead generation on internally owned education properties.

Representing our firm at appropriate industry events, speaking engagements, and other marketing opportunities.