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Manager of Analytics (BI and CRM)


Reference IQWF9273
Job Type Full-Time
Job Status Sourcing
Date Posted Oct 26, 2009
Location New York
Duration
Job Description

Are you interested in influencing the next generation of Internet experiences? If so, come join our Services Intelligence & Analytics organization as a Manager of Business Analysis.

The Services Intelligence & Analytics organization is responsible for leading the Services wide consumer data initiative. We seek to enable fact based decision making within and across Services to improve the speed and quality of customer relationship management and product development within Services domains such as Social Location, Music, Media, Games, and Messaging.

With employees from over 100 countries, working on our team leads to a world of opportunities. Ranked Top 5 "Best Global Brands" and "Best Company to Work For in NY".

As Manager of Business Analysis within the Services Intelligence & Analytics organization, you will be challenged to leverage your broad and varied marketing experience and analytical prowess to provide actionable insights that drive continual optimization of marketing tactics and product development strategies.

Calling upon a knowledge base that extends to marketing strategy, business analysis, database marketing, and web analytics, you will support assigned business units in all facets of the decision making platform. We are looking for individuals who are passionate about solving business problems and can provide a strategic perspective, a deep business understanding, and an outstanding analytical ability to help us develop, drive, and monitor the success of our programs. 

Responsibilities

Work closely with Services Intelligence & Analytics team members and assigned business units to effectively understand goals and objectives and to define measurement strategy and reporting requirements.

Identify, define, collect, and track key business metrics for new and existing products.

Design and conduct analysis, interpret results, and synthesize recommendations.

Create holistic dashboards and supporting analysis by consolidating data from various sources for presentations to senior management team.

Collaborate with external partners and agencies to assist with data collection and reporting.

Consult with senior business leaders to identify issues that can be informed by metrics and analytics and deliver high-quality recommendations to address the issues.

Qualifications Analytical Power User

Deep knowledge and significant hands on experience in personally leveraging packaged web analytics tools (e.g. Visual Sciences, Omniture, WebTrends, etc.) to drive business value.

Be able to provide high level of data analysis and insights using Business Intelligence tools (e.g. SAS, Cognos, Business Objects, etc.).

Ability to aggregate and analyze data across multiple sources and channels (OLA, e-mail, SEM, DM, CRM, E-commerce, website) to optimize website success metrics as well as broader marketing performance metrics.

Ability to diagnose and resolve issues and problems with web analytics tool implementations.

Ability to understand site/page architecture and ensure that assets are tagged and are tracking correctly.

Ability to establish success, optimization, and operational metrics in alignment with business objectives.

Deep understanding of appropriate website analytic techniques to uncover optimization opportunities and actionable insights related to business objectives.

Demonstrated ability to provide strategic recommendations that help exponentially improve key performance indicators.

Able to effectively interact and communicate with all levels of management and with users at all levels of technical/analytical expertise.

Proven ability to communicate and encourage consumption of key findings.

Ability to create logical structures, clear storylines, and insightful conclusions.

Superior written and oral presentation skills.

Bachelor's degree (MBA preferred) in an analytical discipline (Economics, Statistics, Market Research, Mathematics) with 8+ years of experience.

Strong analytical skills and functional expertise with analytics, measurement and reporting for new media, interactive marketing and web channels.

Agency background preferred, candidates with media or direct marketing background encouraged to apply.

Strong Microsoft Office experience with an emphasis in Excel, Access, and PowerPoint.

Familiarity with web languages and technologies such as; HTML, JavaScript, AJAX, Cookies, XML, and Flash a plus.
Contact cprohens@iqworkforce.com
Contact Info corry prohens
Contact Email: cprohens@iqworkforce.com

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