Our client is the online division of one of the largest media and entertainment companies in the world.  They currently manage a portfolio of leading web properties, which reach 23MM monthly unique visitors and generate over 35Bn page views annually. 

Their User Experience Group is seeking looking for a SEO Analyst. The ideal candidate will be a bright, analytical problem solver who is looking for a high growth position.  Search Engine Optimization is a relatively new competency within the division this position will require someone who is willing to grow within the team with little direction.
 
Responsible for running various Web Analytics reports including heavy custom reporting using Omniture Site Catalyst and Test & Target

Understands and helps manage multivariate testing across a variety of media including websites, mobile and cross-platform applications

Executes research and conversion reports for the UI group and provides presentations on key learnings and business intelligence to help shape effective optimization strategies and creative direction

Imports analytical data into MS Excel and provides spreadsheets using pivot tables and macros to create flow charts, conversion funnels and trending

Leverages Google Insights and Trends to track keyword performance, backlinks and search engine penetration

Helps to manage the day-to-day relationship with interactive agency and leverages resources to shape research and summarize findings into various presentation decks

Works with database analytics and ties page level data with session and registration data using MS Excel into one cohesive story

Researches new vendor relationships and presents management with new opportunities for natural search initiatives

Executes optimization strategy alignment amongst properties and between other web properties

Processes work flow and deliverables for SEO business cases, strategy, and tactics

Reports on SEO key performance indicators and related success benchmarks.

Understands and helps execute the SEO hygiene process including meta data, H Class, alt tag, XML Site Map submissions and anchor text recommendations and helps to align properties through one consistent SEO methodology

Collaborates with internal and external personnel to ensure SEO benefits from: Product development initiatives, SEO-friendly site architecture, Editorial and PR efforts

Executes internal SEO implementation efforts along cross-functional teams.

Researches, follows and reports on changes in search engines algorithms, ranking criteria and relevancy trending by media vertical

Helps to set SEO priorities and best practices.

Quantify and qualify site performance risks/opportunities.

Work with larger network of sites to optimize cross-linking.

Executes MVT and BT business cases and strategies and provides deliverables between UI, product and development to ensure testing is robust and flawless

Reports to internal and external partners on key performance indicators and offers analytical insight and direction on successful recipes which yield significant test findings and drives revenue conversions to meet operational goals

Collaborates with and cross business leads such as Marketing to process targeting concepts, messaging and branding initiatives across pre-defined user profile segments