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Web and Marketing Analytics Related News, Articles & Blogs |
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Web Analytics News
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The latest Web Analytics news from the Web Analytics Association and Yahoo!
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comScore acquires a Dutch web analytics firm
Nedstat’s products include a reporting tool for video advertisements. Web measurement firm comScore Inc. has bought Nedstat BV, a Dutch firm that provides web analytics services to European e-retailers. comScore paid $36.7 million for the company.
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Android’s Mobile Web Consumption Share In The US Is Surging, iOS Share Dropping
Media measurement and Web analytics company Quantcast has some interesting numbers on mobile browsing in the United States, and it's preparing to release some of those statistics, across vendors. Earlier today, the company put up a teaser blog post , showing two graphs, one of them representing the share of mobile Web consumption in the US per mobile OS. As you can tell, Quantcast concludes ...
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UPDATE: Web Analytics Association Symposium to Address Social Media Metrics, Case Studies and the Future of Web ...
WAKEFIELD, MA--(Marketwire - August 30, 2010) - The Web Analytics Association (WAA) will present a symposium and networking event in Seattle, WA on the Microsoft Campus. On September 13, from 1:00-5:00 p.m., the WAA Seattle Symposium will bring together web analytics and business professionals from throughout the Pacific Northwest for a day of learning and professional development.
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comScore: Time Spent Watching Live Web Video Up 650 Percent
comScore has just released some telling stats about the massive growth of live streaming video over the web. According to the analytics company, over the past year, the amount of time American audiences spent watching video on the major live video publishers (Justin.tv, Ustream, Livestream, LiveVideo, and Stickam) has grown 648% to more than 1.4 billion minutes. Of course, video consumption on ...
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comScore Acquires Dutch Web Analytics Company Nedstat For $36.7 Million
Audience measurement company comScore has acquired Nedstat , an Amsterdam-based provider of web analytics and video measurement solutions for approx. $36.7 million. ComScore says the purchase will help the company accelerate its global expansion strategy, particularly in European markets.
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BUSTED: Anti-Google Privacy Group Consumer Watchdog Is Tracking Your Clicks With Google Analytics
How's this for a little hypocrisy? In the video, Eric performs full body scans on the children using a tool called 'Google Analytics', the actual name of Google's web analytics tool.
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Most web shoppers shop online at least once a week
Study shows that 31% of shoppers check retailers’ social media pages. 83% of online buyers shop on the web at least once a week, according to the new Online Shopper Intelligence Study from Compete Inc. The web analytics firm conducted the study of more than 3,000 online purchasers from May to July.
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Yottaa Raises $4 Million For Web Performance And Analytics Platform
Yottaa, web analytics and performance platform, has raised $4 million in series A funding from General Catalyst Partners , Stata Venture Partners and Cambridge West Ventures . Co-founded by chairman of Nexaweb, Coach Wei, Yottaa offers a free service that monitors and tracks web site performance. The company's first product, Yottaa Insight, is being released to the public today to allow any user ...
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ComScore Buying Nedstat For $36.7 Million To Enhance Web Analytics
ComScore says it is acquiring Amsterdam-based web measurement firm Nedstat for $36.7 million in a move designed to improve how it monitors websites using its Unified Digital Measurement platform.
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Four short links: 1 September 2010 - Faces in R, Open Source Web Analytics, Small File Store, Building Mapper
R Library for Chernoff Faces -- faces represent the rows of a data matrix by faces. plot.faces plots faces into a scatterplot. Interesting emotional way to visualize data, which was used to good effect (though not with this library) by BERG in Schooloscope. (via the tutorial at Flowing Data) Piwik -- GPLed web analytics package. Pomegranate -- a data...
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