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Operations Strategy, Strategy Imtiaz Patel Operations Strategy, Strategy Imtiaz Patel

Where Did Chobani Go Wrong? Was it Avoidable?

The Wall Street Journal (http://www.wsj.com/articles/at-chobani-rocky-road-from-startup-status-1431909152?KEYWORDS=chobani) cataloged the rise of Chobani from a start-up in 2007 to the $1Bn company that dominated the Greek yogurt market with 60% market share and its subsequent stumbles which led to a need for a $750MM investment from private equity firm, TPG and ceding the CEO position to a “professional…

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