Insights
10 Ways Independent Consultants Can Transform Your Marketing Model
We’re in a new age of marketing. While many principles remain the same – the four P’s (product, price, place and promotion) are still very relevant – marketing planning and execution have become much more dynamic. That’s because technology, social media and analytics have shaken up traditional marketing methods. In our faster-paced, customer- and data-driven world,…
Could Robert De Niro Help Your Startup? Expert Talent May Be Just What Your Company Needs
It’s a plot line made for the big screen: brash, successful startup launches a new internship program – for seniors. One is assigned to the young CEO, and there are plenty of chuckles as the seasoned professional – played by Robert De Niro – shows he hasn’t lost his wit or ingenuity. Or his business…
Talent on Demand – The Uberization of Executive Talent
The “on-demand economy”, the “sharing economy” or Uberization. The fact that we have these terms for describing a phenomena that didn’t exist a few years ago makes this is real and growing occurrence powered by the ubiquity of the web and the growing prevalence of smart phones. Just yesterday, I used office space for 90…
New Initiative, No Headcount, No Worries
We all have example of initiatives or new revenue ideas that we believed in that just didn’t work out. As a former Chief Strategy Officer and General Manager, I’ve had my fair share. While some ideas probably never should have seen the light of day, many others are probably good ideas that failed due to…
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