Beyond Web Analytics Podcast – Episode 25: Evaluating Web Analytics Vendors with Joe Stanhope
In this episode, the Beyond Web Analytics team talks with Joe Stanhope, Senior Analyst with Forrester Research about evaluating web analytics vendors. The conversation covers the steps and methodology used to evaluate the vendors, selection process of the vendors to be tested, and the clients role in the evaluation.
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Rudi Shumpert
Contributor, Beyond Web Analytics!