Beyond Web Analytics Podcast – Episode 24: Integrating Web Analytics and Marketing Automation with Andrew Spoeth

Analytics
Written By Corry Prohens

In this episode, the Beyond Web Analytics team talks with Andrew Spoeth, former marketing director at Enquiro.  The group explores what is marketing automation and how it relates to web analytics.  The conversation covers how marketing automation defines lead scoring, best practices for integration, and how search marketing fits into the marketing automation solutions.

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Rudi Shumpert
Contributor, Beyond Web Analytics!

Corry Prohens
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