Beyond Web Analytics Podcast – Episode 27: What Web Analysts Should Know About Paid Search with Lauren Vaccarello of Salesforce.com

In this episode, the Beyond Web Analytics team talks with Lauren Vaccarello, head of SEM at Salesforce.com about What Web Analysts Should Know About Paid Search. The conversation covers what is paid search, how analysts can learn more about paid search, common tools to facilitate paid search, and even some tips and tricks of the trade to help made your foray into paid search a success.To listen or download this episode visit our web site!Rudi ShumpertContributor, Beyond Web Analytics!