Insights
The 5 Pillars of Digital Analytics Transformation, by Greg Dowling
Digital Transformation has been a hot topic in enterprise strategy for over a decade, however most organizations are struggling with one of the key elements of this transformation – how to effectively measure and optimize digital customer experiences. Driving digital transformation at the enterprise level requires not only the realignment of business models and strategies…
How a Marketing Analytics Consultant Can Bridge Your Data Insights Gap
Although big data is quickly turning analytics into a core marketing function, many companies are still ramping up their use of data while others have yet to implement the processes and systems needed to deliver the customer intelligence that marketing strategists need. Indeed, CMOs report that they’ve seen no improvement in marketing knowledge metrics –…
5 Steps to Finding and Hiring the Right Data Scientists
The first step in hiring the right data scientist is being sure your organization is ready for one. While companies talk about “big data” and “analytics” almost as if they were silver bullets, the field is still new enough that some underuse their analytics staff by having them focus on compiling reports rather than putting…
How to Build an Analytics Team For the Future
In a relatively short amount of time, we’ve gone from talking about “big data” to “analytics.” We’ve gone from churning out reports explaining the data to using analytics as a predictive tool, to forecast how customers might respond to certain events whether they had to do with politics, news or marketing. Today, some organizations are…
Wanted: Analytics Professionals
Anyone who spends their time working with data knows that analytics professionals are in critically short supply. Today, businesses are more data-centric than ever, and there’s no sign that’s going to change. In fact, IDC predicts that spending on big data will grow to $125 billion this year alone as more companies look to extract insight…
How to Evaluate an Independent Consultant
The independent consultant industry is expected to grow as companies seek to cut costs, streamline operations and look for real expertise to support their business goals. This growth means that there are plenty of cost-effective options for expert independent resources that provide long-term value for your business. And as the market for independent consultants, or…
6 Reasons Why Analytics Professionals Should Target Mid-Sized Companies
You want to take the best path possible for your analytics career. You spend a lot of time looking at the Fortune 500 companies, big name brands and other large and impressive names. These places may seem like the best bet for your analytics career, but in reality, you usually deal with a narrowly defined job…
FIT
I spoke to a class at FIT today (Fashion Institute of Technology). Ted Schachter from the Advertising & Communications program asked me to speak to his May grads. It was a great experience and a lot of fun. 90% of them have no idea what they are doing after graduation. Still, their expressions for the…
The Cost of a Bad Hire in Analytics: $99,000
I have been amazed lately by how many of “the usual suspects” keep getting hired in important analytics roles around the country. It bothers me because I have seen the harm and the cost that hiring these folks caused past employers. Who are “the usual suspects?” Analytics professionals that have all of the right words…
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