Insights
How a Marketing Analytics Consultant Can Bridge Your Data Insights Gap
Although big data is quickly turning analytics into a core marketing function, many companies are still ramping up their use of data while others have yet to implement the processes and systems needed to deliver the customer intelligence that marketing strategists need. Indeed, CMOs report that they’ve seen no improvement in marketing knowledge metrics –…
Does Your Marketing Team Need a Technology Consultant?
Technology permeates nearly every facet of marketing today. The modern marketing team is powered by a mix of marketing automation platforms, email marketing applications and social media channels such as Facebook, Twitter and LinkedIn. Add a layer of analytic and customer intelligence databases, and suddenly marketing looks a lot more technology- and data-driven
10 Ways Independent Consultants Can Transform Your Marketing Model
We’re in a new age of marketing. While many principles remain the same – the four P’s (product, price, place and promotion) are still very relevant – marketing planning and execution have become much more dynamic. That’s because technology, social media and analytics have shaken up traditional marketing methods. In our faster-paced, customer- and data-driven world,…
4 Ways Talent on Demand Can Make Marketing More Agile
With competition as fierce as it is today, marketing organizations have to be nimble. But that’s not easy. Almost as soon as you get your arms around one marketing strategy – social, SEO, content marketing – it’s disrupted by another: data-driven approaches, for example, or the reactionary trend of “newsjacking.” Who wins in this kind…
7 Ways to Promote Yourself as an Independent Consultant
First in a series about making it as an independent consultant If you’re going to make it as an independent consultant, marketing yourself needs to be a top priority. It takes time, some resources, and a bit of bravado. But fortunately, you don’t have to be a marketing master to get potential clients to notice…
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