Insights
Analytics Talent Retention
It has been a while since we have looked at retention in the digital analytics community, but some of the searches that we are working on at the moment made me think about the issue. A couple of years ago we reported that the average tenure in digital analytics jobs was approx 18-months. I did…
FIT
I spoke to a class at FIT today (Fashion Institute of Technology). Ted Schachter from the Advertising & Communications program asked me to speak to his May grads. It was a great experience and a lot of fun. 90% of them have no idea what they are doing after graduation. Still, their expressions for the…
Beyond Web Analytics - Episode 65: Career Development with Michele Kiss & Corry Prohens
In this episode, the Beyond Web Analytics team talks with Michele Kiss & Corry Prohens about the always hot topic of Career Development within the digital measurement industry. The conversation covers getting into the industry, keeping your skills sharp, and what companies can do to find and retain the top talent. To listen or download…
Interview with Michele Kiss
Michele Kiss is the newest partner at Web Analytics Demystified, the leading consultancy for the digital analytics community. Considering that her partners include Eric Peterson, John Lovett and Adam Greco, this is about as prestigious a title as an analyst can have in the #measure world. How did this happen? One look at her LinkedIn…
The Cost of a Bad Hire in Analytics: $99,000
I have been amazed lately by how many of “the usual suspects” keep getting hired in important analytics roles around the country. It bothers me because I have seen the harm and the cost that hiring these folks caused past employers. Who are “the usual suspects?” Analytics professionals that have all of the right words…
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