Insights
5 Keys to Writing a Good Job Description
I read a job description from a new client recently and was pleasantly surprised. It was good. It was well-written, thoughtful and I understood who they were, what they were looking for, what the experience of working there would be like and why the right person would want the job. Very unusual. I have become…
Digital Analytics Goes To College
Digital Analytics (or #measure on Twitter) has, over the past five years, emerged as a growing area of academic interest. Universities and colleges, worldwide, are taking an increasing interest in digital analytics, from offering courses, to full-fledged research centers producing journal articles, books and a growing body of academic literature focused on advancing and evolving…
How Much to Expect When Changing Jobs in Analytics
We just completed a search for a Director of Analytics in which our candidate got a 53% pay increase. It was the right move for many reasons, but a 53% pay increase definitely helped close the deal. It made me think back to 2009-2011 when increases like these seemed common in analytics. I…
Digital Analytics is Alive and Well
After spending a week in Salt Lake City with many of my long-time colleagues at the Adobe Summit I am pleased to report that the heartbeat of digital analytics is strong. Over the past year or two I have been one of many people predicting a swift corporate shift of resources to big, multi-channel data….
Interview with Jason Thompson about 33 Sticks
About Jason: Jason is an experienced analyst & entrepreneur whose primary focus is on forcing organizations to think differently about data, insights, and recommendations. Recently, Jason co-founded 33 Sticks, an analytics boutique, advising Fortune 500 companies and partnering with unique, early-stage startups. He holds a B.S. in Information Systems and an M.S. in Management Information…
Follow the Money: The IQ Workforce 2014 Analytics Salary Guide
First the plug: IQ Workforce is the leading recruiting firm for the analytics community. We provide full-time and contract analytics talent to clients globally. Our team speaks with analytics professionals every day. We gather a tremendous amount of career data: salary, skills, experience, motivation, fit factors, etc… so we are in a good position to…
Analytics Talent Retention
It has been a while since we have looked at retention in the digital analytics community, but some of the searches that we are working on at the moment made me think about the issue. A couple of years ago we reported that the average tenure in digital analytics jobs was approx 18-months. I did…
FIT
I spoke to a class at FIT today (Fashion Institute of Technology). Ted Schachter from the Advertising & Communications program asked me to speak to his May grads. It was a great experience and a lot of fun. 90% of them have no idea what they are doing after graduation. Still, their expressions for the…
Beyond Web Analytics - Episode 65: Career Development with Michele Kiss & Corry Prohens
In this episode, the Beyond Web Analytics team talks with Michele Kiss & Corry Prohens about the always hot topic of Career Development within the digital measurement industry. The conversation covers getting into the industry, keeping your skills sharp, and what companies can do to find and retain the top talent. To listen or download…
Interview with Michele Kiss
Michele Kiss is the newest partner at Web Analytics Demystified, the leading consultancy for the digital analytics community. Considering that her partners include Eric Peterson, John Lovett and Adam Greco, this is about as prestigious a title as an analyst can have in the #measure world. How did this happen? One look at her LinkedIn…
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