New York, NY - October 31, 2011 — The WAA (Web Analytics Association) is pleased to announce the creation of an "Industry Career Development Task Force" for the digital measurement community. The purpose of the task force is to address the critical shortage of qualified digital measurement professionals to fill the jobs in this growing field and encourage individuals and students to consider careers in the industry. Corry Prohens, president of IQ Workforce, will lead the new task force with the goals of introducing digital measurement career paths to talented professionals across the technical, analytical and marketing worlds.